Company News, New Products

Essie Rolls Out Gel Couture To Mass Market

Two-step nail system launches in time for the holidays.

From the house of essie comes gel couture, an extravagantly sophisticated collection that gives the look of gel nails, no lamp or curing needed. According to the company, essie gel couture harnesses an easy-to-follow 2-step system and features 42 brand new nail polish colors ($11.50 each), along with a proprietary top coat. It was previously only available to professionals—now it is to the public. With the launch of gel couture, comes a stunning, new bottle design that's inspired by a tw...

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